Unleash your inner desi, Chor bazaar ishtyle

Mainstream Indian culture in the west is often limited to kitschy or religious connotations…images of Bollywood, an Om symbol, or a many-armed Hindu deity.  Umang Shah, a RISD trained architect, born in Massachusetts decided to redefine these stereotypes using the all-American medium of the T-shirt. Along with his brother Yash and a friend, Umang has created Chor Bazaar, an “Indie-Indian-fused t-shirt label”, based in Brooklyn, NY. As a first generation Indian American, Umang, a designer and visionary at heart has always been passionate about expressing his identity with relevance and integrity.  His first foray at this was at RISD, where for this final thesis project he attempted at redefining Hindu architecture in the US. After his collective experiences and travels through cities all over India, Umang came up with the idea for Chor Bazaar.

At the core, Chor Bazaar is all about  a fun and authentic take on Indianness with an American twist, a simple T-shirt.

What are some of the inspirations behind the designs? Look deep into this Rorschach image, what do you see?

This design is the Psychology of traffic, a clever way to reminisce about the chaos and jumble of traffic in India. Keeping with the transportation theme there’s Muh Kala (or blackened face).

This is a nod to the memorable signage found on the back of Indian trucks, which is partly superstitious, partly a threat warning tailgaters to stay away.

For some with a more historic flair, there’s Gadar (Mutiny). This is an homage to the Rani of Jhansi, a fearless Indian queen who took on the British during the early fight for independance. In this design the script of a famous letter written by the Rani is superimposed on the weapons of war.

There’s a range of designs available for both men and women and the T-shirts retail for $20 a piece. All T-shirts are silk screened and fashion-fit, made of vintage soft, 100% ring-spun cotton.

Get your indie-indian tee today!

Advertisements

2 Comments (+add yours?)

  1. Karen
    Jul 12, 2010 @ 17:10:09

    I’ll be surprised if these don’t get picked up not only by local Brooklyn shops but also trendy Manhattan shops. They remind me a lot of designs sold by Brooklyn Industries…just with different content/messages.

    Reply

  2. Culture Melange
    Jul 13, 2010 @ 14:46:30

    Thanks, Karen! Yeah, I think there’s a lot of potential for the label to go places. By the way, something I didn’t mention in the post is they carry designs for men and women.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 3 other followers

%d bloggers like this: